An experiential popup space in the heart of Venice Beach, California.
We're thrilled to introduce you to the Windward Arcades Building -- an iconic landmark in Venice Beach, CA ideal for brands to make their mark on a global stage.
THE HOLY GRAIL OF COUNTERCULTURE
Venice Beach has long been the destination for rebels and misfits, creators and makers. Dating back to the 1950s, post-war artists, poets, and writers from Europe claimed this beachside neighborhood as their own. Today, Venice has housed an iconic community steeped in history, ride culture, art and entrepreneurship and remains a preferred location for emerging brands, creative minds, and thought leaders ready to share their ideas with the world.
BRAND LAUNCHING POWER OF LOS ANGELES
With star studded status, it was no surprise that Christian Dior turned Windward Avenue into a fashion runway to launch a collaboration with ERL for its 2022 Men's Collection. With over 10 million visitors per year, Venice Beach has become a powerful launching pad for emerging brands looking to leverage incredible foot traffic and viral social media engagement to drop new concepts and products.
AN ICONIC LANDMARK DRIPPING IN HISTORY
Built in 1922, Windward Arcades Building is defined by its exposed brick, open air spaces, and signature arches that pay homage the Venetian architecture that earned the city its title of "Venice of America." With newly renovated interiors and structural retrofittings, this coastal mixed-use building exudes an unequivocal balance of California cool and creative edge that can only be found steps from the Venice Boardwalk. Now, we're opening the doors of our unique spaces to enable emerging brands to become part of LA's history.
LET'S COLLABORATE!
We so excited to learn more about your IRL marketing plans. Our team is ready to answer any questions you have and we can't wait to share more about the incredible brands that have made their mark in Venice.
Get in touch to books your next experiential marketing, retail popup or brand activation today!